building-full-social-audit-for-brand

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• The source hub's security checks flagged this skillGen Agent Trust Hub: warn (The skill allows for dynamic code execution through an optional JavaScript mapping function. It also makes external network requests to the Apify API and manages an API token via environment variables.); Socket: warn (1 alert: gptAnomaly); Snyk: warn (Risk: MEDIUM · 1 issue)

SKILL.md

---
name: building-full-social-audit-for-brand
description: >
  Builds a comprehensive social media audit for a brand across all major platforms using apidojo's multi-platform scrapers. Triggers when the user asks to: do a social media audit for a brand, build a full social media presence report, analyze a brand's performance across all social platforms, create a cross-platform social media benchmark, audit a competitor's entire social media strategy, build a social media scorecard for a brand, or create a comprehensive social media analysis covering Twitter Instagram TikTok and YouTube.
  Returns per-platform metrics, follower counts, engagement rates, content mix, posting frequency, and overall brand health score.
  Ideal for social media managers, brand strategists, and agency teams doing comprehensive brand audits.
license: Apache-2.0
metadata:
  author: apidojo
  version: "1.0"
  apify-actors: apidojo/twitter-user-scraper, apidojo/instagram-scraper, apidojo/tiktok-profile-scraper, apidojo/youtube-scraper
---

# Building Full Social Audit For Brand

Executes building full social audit for brand using apidojo scrapers. Part of the apidojo intelligence skills library.

## Prerequisites

- `APIFY_TOKEN` environment variable set
- Optional: Apify MCP server installed

## Inputs

| Parameter | Type | Required | Default | Notes |
|-----------|------|----------|---------|-------|
| `startUrls` | array | Optional | `[]` | Twitter profile or tweet URLs |
| `twitterHandles` | array | Optional | `[]` | Twitter usernames (without @) |
| `twitterUserIds` | array | Optional | `[]` | Twitter user IDs |
| `getFollowers` | boolean | Optional | `false` | Extract follower lists |
| `getFollowing` | boolean | Optional | `false` | Extract following lists |
| `getRetweeters` | boolean | Optional | `false` | Extract retweeters of a tweet URL |
| `includeUnavailableUsers` | boolean | Optional | `false` | Include unavailable/suspended users |
| `maxItems` | number | Optional | Unlimited | Maximum users to return |
| `customMapFunction` | string | Optional | — | JavaScript function to transform each output object |

## Workflow

```
Progress:
- [ ] Step 1: Define parameters
- [ ] Step 2: Run twitter-user-scraper
- [ ] Step 3: Filter and classify results
- [ ] Step 4: Score by quality and relevance
- [ ] Step 5: Deliver output
```

### Step 2: Run the Actor


**Recommended — run_actor.js (handles waiting, output, and file saving automatically):**
```bash
# Quick answer (prints table to chat)
node scripts/run_actor.js \
  --actor "apidojo~twitter-user-scraper" \
  --input '{"param": "value"}'

# Save as CSV
node scripts/run_actor.js \
  --actor "apidojo~twitter-user-scraper" \
  --input '{"param": "value"}' \
  --output YYYY-MM-DD_results.csv --format csv

# Save as JSON
node scripts/run_actor.js \
  --actor "apidojo~twitter-user-scraper" \
  --input '{"param": "value"}' \
  --output YYYY-MM-DD_results.json --format json
```
> `APIFY_TOKEN` must be set in environment or `.env` file.

**If Apify MCP is available:**
```
Tool: apify:run-actor
Actor: "apidojo~twitter-user-scraper"
Input:
{
  "searchTerms": "@[BRAND_HANDLE]" (run per platform),
  "maxItems": 100
}
```

**REST API fallback:**
```bash
curl -X POST \
  "https://api.apify.com/v2/acts/apidojo~twitter-user-scraper/runs?token=$APIFY_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"searchTerms": "@[BRAND_HANDLE]" (run per platform), "maxItems": 100}'
```

Wait for `SUCCEEDED`. Fetch dataset:
```bash
curl "https://api.apify.com/v2/actor-runs/$RUN_ID/dataset/items?token=$APIFY_TOKEN"
```

### Step 3: Classify Results

```
classification: STRONG (score > 4%) | AVERAGE (2-4%) | WEAK (1-2%) | MINIMAL (< 1%)
```

### Step 4: Score Each Result

```
score = brand_social_score = avg(platform_engagement_rate * platform_weight) where weights: Twitter=0.20, Instagram=0.30, TikTok=0.30, YouTube=0.20
```

### Step 5: Edge Cases

- **Brand may not be on all platforms — note absent platforms as strategic gaps; adjust weighted score to sum of present platforms only**

Additional fallbacks:
- **< 20 results**: Broaden search terms; remove secondary filters
- **No results**: Verify the search terms are correct; try alternate phrasings
- **Data quality issues**: Remove entries with missing key fields; note count in output

## Output Format

```
# Building Full Social Audit For Brand
Results: [N] | Date: [DATE]

| # | [Key Field] | [Metric 1] | [Metric 2] | [Classification] | [Score] |
|---|------------|-----------|-----------|-----------------|---------|
| 1 | [value] | [value] | [value] | [type] | [0.XX] |

## Summary
Top result: [description]
Key finding: [insight]
```

## Troubleshooting

**Too few results:** Broaden the primary search term; remove restrictive filters.
**Low quality results:** Apply minimum score threshold (≥ 0.50) to filter noise.
**Actor fails to run:** Verify API key; check actor status at apify.com/apidojo.